Being an offline consultant does sound like a good job to many people. After all, its generally a freelance opportunity that will allow you to set your own hours and work when and where you want. In addition, you get to help introduce people who may not know that much about the Internet to the world of online marketing, which can be a very rewarding job, particularly when youre successful!
However, theres an important question to ask yourself before you get involved in offline consulting namely, are you the right person for the job? Just because you happen to know how to get online and update a Twitter account doesnt necessarily mean that youre the person to help revolutionize sleepy businesses the world over. Of course that doesnt meant that there arent ways for anybody get to the skills to become an awesome offline consultant, but are you ready to take the step right now?
First of all, read these acronyms: SEO, SMO, PPC. Do you know what they mean? The answers are of course, search engine optimization, social media optimization, and pay per click. If you didnt know what these meant or you dont know what they are after having the acronyms decoded stop, do not pass go, do not collect 200 dollars, and do not get into the business of offline consulting. While you might be moderately familiar with the Internet in general, being able to lead somebodys business into the realm of online marketing requires a lot of expertise on your part. If you dont know the lingo, its not time for you to go into business.
Also, sit down and ask yourself if you really enjoy teaching. Essentially, working in consulting is like sitting down and explaining a subject from its very roots, particularly if youre going to be working with offline clients. Th