Many online businesses, in their haste to get up a website as soon as possible in order to start raking in the customers and the revenue, completely forget about the importance of web design when it comes to selling online.
It helps to think of your website as a physical store. Before you invited the customers in, youd take care to make sure that everything was organized, the place was easy to navigate for as many people as possible, and that the store was clean. If your store is cluttered, hard to navigate, and dirty, many customers will turn around and walk right out upon seeing the place, without giving a second thought to the products inside.
Web design is important in the same way. When you present your site it needs to be presented in a clean, clear-cut fashion that draws the customer in and invites them to explore the website more, rather than sending them running due to an onslaught of blinking graphics and clashing colors.
The best web designs, thankfully, tend to be the more simplistic ones. Make your links obvious and your text a reasonable size with appropriate colors. Note that appropriate colors doesnt necessarily mean that the website has to be in shades of white in fact, pops of color add interest and make your website memorable but having a yellow background with pink text is going to shock your customers in a way that youll likely find less than desirable.
Also fortunately, while most of us might not be web design gurus, there are a number of people who have dedicated their lives to the art of website design and maintenance. If you are a person who struggles to put italics into your HTML documents, theres no shame in admitting that youre not the grandfather of code. This is one place where outsourcing can be a great idea.