If youre an online company who specializes in consulting, youd be wise to turn your eye to the thousands of businesses that have no sort of Internet footprint whatsoever. Your business may primarily deal with startups who come to you looking to better their Internet presence, but the fact of the matter is that there are potentially millions of dollars worth of customers who wont look your way at all. This is not because theyre inherently opposed to the Internet, just that many people are wary of the Internet and dont know how to approach it at all.
The people who arent on the Internet at all should be a prime concern if youve got an online consulting business that deals with helping companies improve their online images. Of course, most of the time youre used to having clients come to you to request your services, but being proactive on your part can reap great rewards. Not only is this a mostly untapped source of revenue, but also most businesses can benefit from any sort of online presence, even if its something as simple as a Twitter account. If you can introduce web-wary clients to these easy to navigate tools, youll be able to build a steady business relationship with them and help them take it to the next level when they feel comfortable.
Of course, the first question to ask is thus: how do you, an online consultant, get in touch with companies who arent online at all?
The simple answer? Go local.
You likely know of a few hole in the wall spots around town that arent likely to have a very strong Internet presence, if they have one at all. Consider actually physically going to these businesses yes! Get off the Internet for a moment and see if you can talk with the owners about their online marketing potential.