One of the most basic decisions for any business to decide when they are getting out there in the world is how or what to specialize in. When youre an online consultant working with offline clients, the situation is no different. The Internet is a big place, after all. What parts of it do you have personal expertise in, and which would you like to promote to your potential clients?
There are two major approaches to decide between to this end: working as a generalist or a specialist. There are pros and cons in deciding between the two, and both options need to be looked at seriously when youre considering working with offline clients.
Approaching your clients as a generalist has several advantages. Namely, being able to talk about a wide variety of subjects when it comes to putting a business online is likely to pique the interest of potential customers more than just speaking on one subject. Also, offline customers may have very specific preferences when it comes to online marketing they may be all about Facebook but have reservations concerning Twitter and being able to address the concerns and wants of different clients can be a great boon in making you successful in this field. You may encounter problems if potential clients outright ask you for a specialty, though.
Insofar as specialists are concerned, the major advantage that they have is the appearance of expertise. If you can bring a portfolio of projects all specializing in the same area, it creates a sense of security in your clients if you work with the same facet of online marketing all the time, you must really know what youre talking about. Being able to speak in depth on certain topics can get your clients to open up to you more and your obvious well of knowledge c