Besides the free traffic another wonderful benefit of this type of traffic is that it meets yet another criteria for quality website traffic: all the traffic that comes to your website via this technique will be very qualified and targeted.
You may be wondering how I can know that, simple, since the people who visit your site are doing a search for a keyword phrase you are targeting you know that they have a big interest in your product or service, they are very targeted.
Don’t worry, I know this can sound complicated… and it can be complicated, but in it’s simplest form it looks a little like this:
Let’s say you are selling a book about improving your golf swing. The whole focus of your website is to help golfers improve their game by improving their swing.
You’ve isolated a list of keywords that are very focused on golf swings. These keywords get decent monthly traffic and relatively low competition.
For this example, let’s say you are targeting the keyword phrase “improve your golf swing”. Using this phrase in your website optimization plan will help the search engines find your site. They will be able to identify that you site is about improving golf swings.
If they believe your website can offer valuable information on improving golf swings to anyone who visits it, they will rank your site very high. Ideally you want your site to be ranked within the first page of results.
So, if someone goes to their web browser and types in the phrase “improve golf swing” and your site is one of the first ones that sh