If you dont know what social media is, you have probably heard of it. The most popular of social media platforms are mentioned in the media daily; Facebook and Twitter. In its most basic form social media are internet platforms and tools that encourage sharing and discussing of information among human beings. When it comes to your business it is all about engaging like minded individuals. If you want to find and be found by customers you need to be where they are. Today, that means you have to have a social media presence, because that is where your customers are.
This short report will cover the most critical items you need to be aware of when it comes to social media for your business.
Everyone is on Twitter and Facebook: OK, not everyone is on Twitter and Facebook, but the amount of users are staggering. It is estimated that these two social media hubs have around 700 MILLION users combined. That is a lot of people. Even more surprising is that all age groups and demographics are represented. Some more than others of course, but even the older demographics are steadily growing. It is likely that millions of people interested in your offer are using these social media services
Social Media Is About Engagement: Joining social media sites like Twitter and Facebook isnt about spamming your offers. It is about engaging with your potential customers. You want to watch and listen to what they are saying about your product or offer online. You want join some of these conversations, and know when not to. You want to offer helpful advice more often than you advertise. The goal of social media is to built a community around your brand or product, only engaging with customers will allow you to do that.
Monitor Your Reputation: Social media makes it eas