One of the most important things that any business can have, whether online or not, is legitimacy. If customers think that a particular business knows how to get a job done correctly or sells flawless products, not only will they come back, but theyll also offer your name to others. And all business owners crave that word of mouth referral like nothing else, as its marketing gold.
But how to get that reputation? With online businesses, it can be a little bit more difficult to cultivate word of mouth recommendations simply because your customers might be from all around the globe, and thus are less likely to ask each other for referrals as compared to neighbors in a single community are. Like everything else about online businesses, its possible to get that reputation you want going, it just requires a bit of ingenuity and unconventional thought.
One of the best ways to start building your reputation as an online business is to start off with a bang give away free content. This doesnt mean that you need to give out free products; though, certainly, if you can afford to do so, freebies are a great way to get a customers attention. What you can do, however, is start giving out your advice. If youre a construction company, set up a how to fix it section of your site that anybody can visit. If youre a shoe repair shop, make some videos about how to do simple things like fix shoelaces and upload them to YouTube. This is a great way to draw in potential customers who may not have originally been looking for your services, but advice but these surfers can quickly become customers if they believe in the strength of your advice.
Another great way is to get involved with online forums relating to the product or services that you sell. If youre a car repair shop,