Blogging used to be an activity reserved for writers or people with special interests or hobbies. Now, blogs have exploded and are among the most common type of site found on the web. Most active, current businesses have at least one company blog to keep their customers and prospects up to speed on the latest news, ideas, breakthrough, announcements, etc…
This short report will cover the most critical items you need to be aware of when it comes to blog marketing for your business.
Own Your Blog: There are so many different blogging platforms to choose from. Some are free and others are paid-for services. If you are a serious business looking to use a blog as a long term relationship building medium for you and your clients, make sure you own your blog. This means that you should host your own blog and have full control over its contents. Free blogs are ultimately controlled by the company who provides the blogging service. Treat your blog as you would any valuable company asset.
Content is King: This saying is almost cliche these days but it remains as true as it has ever been. If you are going to use a blog to market your business, make sure that you only publish high quality content that is representative of your company and your philosophies. Outsourcing your blog writing to someone outside of your industry would not be a smart move. If you are a small business owner, you should have a direct hand in the content creation. You may not write the content yourself but you should provide input and guide the blog. You are the ultimate expert and you need to work with your team to make your blogs content showcase your company value.
Regular Updates: Nothing looks worse than a blog that has old content that is not even relevant anymore. If you are going to ha