One of the best things that you can do for your business whether its online or offline is to make yourself be seen as an expert in the field. Having that sort of weight behind you draws potential customers because they can sense that you know what youre talking about when it comes to your line of work. It keeps current customers coming back because they can be confident in your products and services. This is why having a reliable blog on your site can be such a huge gain in drawing in new customers. Another great way to build this kind of credibility is through joining forums that are related to your area of trade. If you join and start dispensing helpful advice and recommendations, youd be surprised how much credibility this can get you and how it turns directly into gains for your business.
The issue, though, is to become narrowed in focus without becoming too narrow. You need to be able to appeal to a broad swath of people in order to get maximum interest in your business. If you own a car parts dealership and your area of expertise is in auto body repair, youll do much better if you can also help the person who wants to know how to do an oil change. Keeping your focus narrow enough to be able to give off an aura of expertise about the subject at hand without becoming too esoteric or getting pegged as the brakes guy is the key. If you get too specific, youll lose a great deal of potential clients.
Joining several different forum groups is a great way to spread your expertise across many lines. If you focus in German cars, be sure to work with the Volkswagen fan group as well as the BMWs. If you like to do paint jobs on cars, youll better your business if you can also speak about changing the rims on tires. There are many ways to vary your expertise.