As the owner of an offline business, theres absolutely no reason why you shouldnt be taking advantage of the incredible marketing power of social media outlets. Its no secret that millions and millions of people are on social media sites daily did you know that social media is the second most engaged-in activity on the Internet only behind email checking? And did you know that if Facebook were a country it would be the third most populous in the world?
What this means to any business online or off is that theres a congregation of potential customers just browsing these sites in their idle hours when they might be bored and have nothing else to do. This is a perfect opportunity to drop a bee in their bonnet about you and your business. Thousands of companies have done this, and thousands have found success.
However, for an offline business attempting to tackle the social media market, youll have an easier time of it if you approach it with the proper attitude. While both online and offline businesses will use social media as a way to engage the customer, the online business deals with social media the way that an offline business would have television ads. Its a straight way to the sale, since a customer visiting an online business site is doing the closest thing to physically visiting the business itself.
If you have an offline business, this is not the case, as the customer is ostensibly at a computer and not at your physical place of business while browsing social networking sites. Its important to consider this difference and use it to take a different approach to advertising your offline business using social media. While an online business is bringing customers to the storefront, you should be looking to create an impression of your business and t